BROWSE ALL ARTICLES Avoid the Top 3 Mistakes Made When Rebranding a Hotel By Tom Baker, Managing Principal If you’re looking to increase your ADR or attract new clientele to your hotel, a rebrand may very well be in order. This process has many steps and can be intimidating, but [...]
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It's My Dream to Build a Hotel. How Can I Make it Easier? By Tom Baker, Managing Principal Investment Calling It’s no secret: an attractive and well-managed hotel is a revenue machine. Done right, developing a hotel can be a guaranteed ticket to a healthy and enduring ROI. It's [...]
Developing Hotels for the New Luxury-Class Traveler By Tom Baker, Managing Principal Lavish and luxurious properties suffered most in the wake of the pandemic when all but essential travel was suspended. This category witnessed double-digit drops in occupancy and ADR, even in popular hotels that were previously a model [...]