BROWSE ALL ARTICLES Avoid the Top 3 Mistakes Made When Rebranding a Hotel By Tom Baker, Managing Principal If you’re looking to increase your ADR or attract new clientele to your hotel, a rebrand may very well be in order. This process has many steps and can be intimidating, but [...]
How to Rebrand and Reposition a Hotel for Success By Tom Baker, Managing Principal “Change is the law of life, and those who look only to the past and present are certain to miss the future.” - John F. Kennedy Boutique hotel owners decide to rebrand and reposition for [...]
Repurposing Hotel Spaces: A Growing Trend During COVID-19 By Tom Baker, Managing Principal In the past year alone, COVID-19 has drastically changed the way communities and economies operate. Consumer-facing companies have had to find innovative ways to adapt their business models to the unpredictability of this new landscape. Travel [...]
