AHA has unparalleled expertise in operations. In all segments of our business, we are unique in the industry because we deliver great guest experiences based on AHA operating standards. We work closely with our partners to customize the guest experience for each property to the specific market. We implement our services to be consistent with all AHA properties. We take advantage of the locations, environment and owner’s objectives to create exceptional experiences for guests, resulting in memorable stays and high guest satisfaction.
DIRECT SALES AND MARKETING
AHA is nationally recognized for our strong sales and marketing organization. We define key market segments, establish individual and team goals, develop and train sales teams, implement key account reward programs, stress the importance of proper communication with initiatives and engage hotel staff with our emphasis on education and philosophy of “Everybody Sells.”
TECHNOLOGY AND ECOMMERCE
We fuse internet marketing and eCommerce strategies to maximize your online efforts. Our online brand direction, website development, pay-per-click ads and proactive email campaigns are dynamic to drive success. We initiate and leverage relevant partnerships with high-end web portals as well as clearinghouse sites when desired to drive occupancy. We track results with monthly and real-time reports to show revenue per source, click flow, conversion, source tracking and call volume.
ACCOUNTING AND FINANCE
Our accounting systems are both centralized and de-centralized, depending on client need. They are managed by the local, on-site accounting team with corporate backup and support. Tight expense control is a powerful tool to maximize the bottom line. We provide our local staff with daily financial reports for immediate feedback. Typically, we operate a hotel with half the overhead personnel compared with other management companies. We do an internal audit performed on a routine basis to ensure compliance with all accounting and operational procedures and controls to protect your asset. We do customized owner reporting, in addition to a standard monthly financial package, cash flow analysis, annual budget and monthly forecasts.