How to Rebrand and Reposition a Hotel for Success By Tom Baker, Managing Principal “Change is the law of life, and those who look only to the past and present are certain to miss the future.” - John F. Kennedy Boutique hotel owners decide to rebrand and reposition for [...]
Hotel Renovation Challenges to Overcome in 2022 By Tom Baker, Managing Principal Few would argue the past two years have brought on a myriad of changes for the hospitality industry. The sudden and dramatic rise of complex problems resulting from months of pandemic lockdown in 2020 and the fallout [...]
Acquired a Hotel? Balance Renovation With Guest Satisfaction for Higher ROI By Tom Baker, Managing Principal Hotel acquisition and renovation often come hand-in-hand. The obvious reasons for this are many, but the top ones are 1) the best deals to be had are often on properties in need of [...]
4 Things to Consider Before Opting for a Hotel Acquisition By Tom Baker, Managing Principal Due to the pandemic, developers worldwide face the same controversial decision of whether they should proceed with or abandon the development and acquisition of new hotel projects. There is no denying that these projects [...]
Repurposing Hotel Spaces: A Growing Trend During COVID-19 By Tom Baker, Managing Principal In the past year alone, COVID-19 has drastically changed the way communities and economies operate. Consumer-facing companies have had to find innovative ways to adapt their business models to the unpredictability of this new landscape. Travel [...]
