This article answers bottom-of-funnel questions with clear math By Tom Baker, AHA Hotel Consulting Owners evaluating hotel asset management in the US should expect advisory fees that are a fraction of operating revenue, typically 0.5% to 0.75%, or hourly rates near $100 to $400 for senior expertise. ROI (Return on [...]
Practical FAQs and Strategies from Experience By Tom Baker, AHA Hotel Consulting After years in hotel management, I've seen firsthand how a small number of markets, room types, and service issues consistently drive the majority of results. The 80/20 rule (Pareto Principle) isn’t just a theory—it's a pattern that shows [...]
How to make direct bookings grow By Tom Baker, AHA Hotel Consulting Direct bookings grow when independent hotels concentrate budget on 5-7 owned channels, integrate their tech stack, and use first-party data to drive repeat stays. OTAs (Online Travel Agencies) still move volume, but their 15-25% commissions make every incremental [...]
ROI and Strategy By Tom Baker, AHA Hotel Consulting Let’s face it: running a hotel in 2026 is a bit like juggling flaming torches while riding a unicycle. Margins are tight, guests expect more, and finding (and keeping) great staff feels like searching for a unicorn. That’s where operational efficiency [...]
2026 Edition By Tom Baker, AHA Hotel Consulting The US hotel and hospitality sector in 2026 is defined by rapid tech adoption, a focus on sustainability, and the need for expert guidance to maximize asset value. This listicle compares the 15 top-performing hotel consulting firms in the US, using rigorous [...]
A Sharpened Focus on Hotel Owners’ Interests Prompts AHA Hotel Consulting to Add Principals Hotel Online: The B2B News Source Atlanta, GA – AHA Hotel Consulting has long stood apart from other consulting firms in the eyes of hotel owners due to their results-driven and hands-on approach to asset [...]
