Topics of Interest
What would it take to turn Hotel Revenue Management over to AI?
In recent years, artificial intelligence (AI) has made significant strides in various industries, revolutionizing the way businesses operate. One area that has the potential to benefit greatly from AI is hotel revenue management.
Avoid the Top 3 Mistakes Made When Rebranding a Hotel
BROWSE ALL ARTICLES Avoid the Top 3 Mistakes Made When Rebranding a Hotel By Tom Baker, Managing Principal If you’re looking to increase your ADR or attract new clientele to your hotel, a rebrand may very well be in order. This process has many steps and can be intimidating, but a well-executed rebrand of your property will doubtlessly lead [...]
It’s My Dream to Build a Hotel. How Can I Make it Easier?
It's My Dream to Build a Hotel. How Can I Make it Easier? By Tom Baker, Managing Principal Investment Calling It’s no secret: an attractive and well-managed hotel is a revenue machine. Done right, developing a hotel can be a guaranteed ticket to a healthy and enduring ROI. It's true that entering the world of hospitality can be [...]
Developing Hotels for the New Luxury-Class Traveler
Developing Hotels for the New Luxury-Class Traveler By Tom Baker, Managing Principal Lavish and luxurious properties suffered most in the wake of the pandemic when all but essential travel was suspended. This category witnessed double-digit drops in occupancy and ADR, even in popular hotels that were previously a model of resiliency. In 2022, AHA, along with the rest [...]
How to Rebrand and Reposition a Hotel for Success
How to Rebrand and Reposition a Hotel for Success By Tom Baker, Managing Principal “Change is the law of life, and those who look only to the past and present are certain to miss the future.” - John F. Kennedy Boutique hotel owners decide to rebrand and reposition for a variety of reasons such as losing business to [...]
Hotel Renovation Challenges to Overcome in 2022
Hotel Renovation Challenges to Overcome in 2022 By Tom Baker, Managing Principal Few would argue the past two years have brought on a myriad of changes for the hospitality industry. The sudden and dramatic rise of complex problems resulting from months of pandemic lockdown in 2020 and the fallout that followed continue to impact the day-to-day lives of [...]