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It’s My Dream to Build a Hotel. How Can I Make it Easier?
It's My Dream to Build a Hotel. How Can I Make it Easier? By Tom Baker, Managing Principal Investment Calling It’s no secret: an attractive and well-managed hotel is a revenue machine. Done right, developing a hotel can be a guaranteed ticket to a healthy and enduring ROI. It's true that entering the world of hospitality can be [...]
Developing Hotels for the New Luxury-Class Traveler
Developing Hotels for the New Luxury-Class Traveler By Tom Baker, Managing Principal Lavish and luxurious properties suffered most in the wake of the pandemic when all but essential travel was suspended. This category witnessed double-digit drops in occupancy and ADR, even in popular hotels that were previously a model of resiliency. In 2022, AHA, along with the rest [...]
How to Rebrand and Reposition a Hotel for Success
How to Rebrand and Reposition a Hotel for Success By Tom Baker, Managing Principal “Change is the law of life, and those who look only to the past and present are certain to miss the future.” - John F. Kennedy Boutique hotel owners decide to rebrand and reposition for a variety of reasons such as losing business to [...]
Hotel Renovation Challenges to Overcome in 2022
Hotel Renovation Challenges to Overcome in 2022 By Tom Baker, Managing Principal Few would argue the past two years have brought on a myriad of changes for the hospitality industry. The sudden and dramatic rise of complex problems resulting from months of pandemic lockdown in 2020 and the fallout that followed continue to impact the day-to-day lives of [...]
Hotel Online News: A Sharpened Focus on Hotel Owners’ Interests
A Sharpened Focus on Hotel Owners’ Interests Prompts AHA Hotel Consulting to Add Principals Hotel Online: The B2B News Source Atlanta, GA – AHA Hotel Consulting has long stood apart from other consulting firms in the eyes of hotel owners due to their results-driven and hands-on approach to asset management. With the recent addition of industry veterans Larry [...]
How a Strong Hotel Operations Standard Means a Larger Return for Hotel Owners
Overhauling a Hotel's Operations Can Boost ROI By Tom Baker, Managing Principal The area of hotel operations may not spring to mind first when brainstorming ways to rev up your ROI, but it should. The complex web of daily tasks that make up the nights and days running hotel can easily become a tangle, impacting guests' stays. It [...]





